STRATEGI DALAM KEWIRAUSAHAAN DIGITAL
Kata Kunci:Digital entrepreneurship
In this era, technological development is very rapid. The development of artificial intelligence has an impact on economic activities. Web-based applications are also experiencing rapid development, especially in the field of e-commerce which makes business competition stronger and more competitive. The development of information technology helps reach customers and provide the best service, whether for large or small companies, currently requires a digital presence. The massive growth in digital entrepreneurship has been made possible by the availability of a plethora of digital tools and services. The growth of new start-ups in the field of technology makes it easier to find information spread across various channels. The growth of new start-ups has customers waiting and looking for the next best thing so this opens up a lot of room for A new company to be born. Startups need initial financing, such as overhead costs that can be minimized in several ways. Co-working spaces, for example, are becoming common nowadays because they allow you to open your own office without having to own a home.
Alam, B. 2016. Kewirausahaan Untuk Perguruan Tinggi. Bogor: Gahalia Indonesia.
Alma, Buchari. 2013. Kewirausahaan. Bandung: Alfabeta.
Drucker, Peter F.1996. The Executive in Action. New York: Harper Collins Publisher Inc.
Fahmi, I. 2013. Kewirausahaan Teori, Kasus, dan Solusi. Bandung.
Hisrich, Robert D. et al. 2013. Entrepreneurship. New York: McGrawHill.
Leonardus, S. 2014. Kewirausahaan: Teori, Praktik, dan Kasus-kasus. Jakarta: Salemba Empat.
Soeparman Soemahadimidjaja. 1997. Kewirausahaan.
Suryana, Y., & Bayu, K. 2012. Kewirausahaan: Pendekatan Karakteristik Wirausahawan Sukses Ed. 2. Jakarta: Kencana.
Suryana. 2013. Kewirausahaan Pedoman Praktis: Kiat dan Paroses Menuju Sukses. Jakarta: Salemba Empat.
Zimmer, Thomas W; Norman M. Scarborough dan Doug Wilson. 2008. Kewirausahawan dan Manajemen Usaha Kecil. Edisi ke5. Buku Satu. Jakarta : Salemba Empat.