SOSIALISASI PEMBUATAN LOGO USAHA DAN PENDAFTARAN HAK CIPTA UMKM BINAAN HARGO MANUNGGAL YOGYAKARTA

Authors

  • Wina Driyan Pradana Universitas Jenderal Achmad Yani Yogyakarta, Indonesia
  • Ariesta Wibisono Anditya Universitas Jenderal Achmad Yani Yogyakarta, Indonesia

Keywords:

Logo, Hak Cipta, UMKM, Merek, Pemasaran

Abstract

Socialization on making business logos and copyright registration was carried out because many SMEs shaded by the Hargo Manunggal Yogyakarta SME Communication Forum did not yet register their copyright. Furthermore, there are several SMEs that don't have a business logo at all. This happened due to a lack of education and outreach regarding the importance of logos and copyrights in business. This community service activity was attended by 26 SMEs consisting of the culinary and craft sectors. The program is carried out using a discourse, consultation and demonstration method of how to create an attractive logo and register copyright. The benefit of having a logo and copyright is that SMEs have an attractive identity, add value to the business, are legal and valid so that they cannot be imitated by other businesses. The PKM results show an increase in understanding and awareness of SMEs in creating logos and managing the legality of copyright.

References

Arifudin, D., Heryanti, L., & Pramesti, D. (2021). Pelatihan Desain Mockup Dan Logo Sebagai Branding Produk Untuk Meningkatkan Nilai Jual Bagi Umkm. JMM (Jurnal Masyarakat ..., 5(5), 3–9.

Sutrisno Sutrisno. (2022). The Importance of the Role of the Logo in Building Branding on MSMEs. Proceedings of The International Conference on Economics and Business, 1(2), 589–597.

Lopulalan, Y.M., Akyuwen, R.J., & Pariela, M.V. (2021). Hak Cipta Logo Yang Didaftarkan Sebagai Merek. TATOHI: Jurnal Ilmu Hukum, 1(1), 17-30. DOI: hps://doi.org/10.47268/tatohi.v1i1.494.

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Published

2024-01-01 — Updated on 2024-01-05

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How to Cite

Wina Driyan Pradana, & Ariesta Wibisono Anditya. (2024). SOSIALISASI PEMBUATAN LOGO USAHA DAN PENDAFTARAN HAK CIPTA UMKM BINAAN HARGO MANUNGGAL YOGYAKARTA. JOURNAL OF COMMUNITY DEDICATION, 4(1), 11–15. Retrieved from https://adisampublisher.org/index.php/pkm/article/view/609 (Original work published January 1, 2024)

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